Case Study

Seattle Chimney Pros: From Zero Online Presence to 87 Pages Indexed

A chimney service company with no website, no SEO, and no digital marketing. In 90 days, RankWeld built their entire online presence from the ground up.

92

SEO-Optimized Pages

Before: 0

87

Pages Indexed on Google

Before: 0

28→70

Lighthouse Score

Before: 28

100%

Custom CRM Built

Before: None

The Challenge

Starting From Absolute Zero

Seattle Chimney Pros had been operating for years through word-of-mouth alone. No website, no Google Business Profile, no online reviews, no digital marketing whatsoever.

!

No website — completely invisible online

!

No Google Business Profile

!

Zero online reviews

!

Competitors dominating local search

!

No way to track leads or manage jobs

Chimney service technician at work

The Timeline

90 Days to a Complete Online Presence

Month 1

Foundation

  • 92-page website built from scratch
  • Local SEO for 19 cities in WA
  • Google Business Profile optimized
  • Google Ads campaigns launched
Month 2

Growth

  • 87/92 pages indexed on Google
  • CRM with leads, quotes, invoicing live
  • Review collection system automated
  • Lighthouse score improved 28 → 70
Month 3

Scale

  • Warranty module added to CRM
  • AI-powered quote descriptions
  • Google Ads QS optimization
  • Calendar and communications modules

What We Built

A Complete Marketing & Operations Stack

92-Page SEO Website

Service pages for every chimney service, location pages for 19 cities in WA, blog posts, and FAQ pages. Mobile-first, sub-2-second load times.

Custom CRM System

Leads management, quote generation with AI descriptions, invoicing via Stripe, warranty tracking, job scheduling, and automated follow-ups.

Google Ads Campaigns

Targeted campaigns for emergency chimney repair, chimney cleaning, and chimney inspection. Call tracking and conversion optimization.

Review Automation

Automated SMS + email review requests after every job. Professional response templates for every review.

Google Business Profile

Complete GBP optimization with weekly posts, photo uploads, Q&A management, and review monitoring.

SEO & Content Strategy

87 of 92 pages indexed in Google within 60 days. Local citations built across 50+ directories.

Want Results Like Seattle Chimney Pros?

Get a free SEO audit and see exactly how we can build your online presence from scratch.